I’m not familiar with PPC Bully but it looks similar to SEMRush and Spyfu, which I do recommend. Really, any tool that will give you competitor information to start with is a good one. You’re looking for breadcrumbs to start your search, so I use multiple tools to collect those initial keywords and I go from there.

Hope that helps!
Andrea

Great post! You mentioned doing some initial adwords research if you client has an account. I’ve been doing some research on PPC Bully for people that don’t already have adwords accounts or if you want to shorten the learning curve. Are you familiar with this product and would you recommend it as a way to find money keywords other competitors are using? Or as simply another way to do adwords research?

Thanks

Brett

Good search volume is relative depending on your industry. For large industries, like furniture for example, a monthly keyword volume of below 1,000 may be low. Conversely, if your products are very niche, like, say, industrial paper shredders, 1,000 may be a good search volume. The way you can tell good volume from poor is by doing the research above and becoming acquainted with your targeted key list. Once you see where your keyword volume chips “lie”, so to speak, your “good” search volume keywords become more obvious because you have standards to come them to. Make sense?

Also, the competitive metrics I referenced are:

1. Estimated search volume
2. allintitle (# of results)
3. intitle/inachor (# of results)
4. Page Rank

Use these to figure out opportunity (search volume) and competitiveness (“allin” queries and Page Rank).

Thank you for your post. Can you quantify what you mean in the final paragraphs? How much is a good search volume? What are your competitive metrics?

Thanks,
Matt